Preparing a leading organization to broaden its base

Vera Institute of Justice realized that their Web site and communications were too geared to the legal profession and not easy to access or understand by individual donors, important to their future growth in unrestricted funding. TippingSprung Cause conducted a comprehensive study that reviewed both the organization’s brand position and fundraising needs. Once complete, TippingSprung Cause rebranded the organization. Once new materials were complete, we counseled the organization on reaching out to major donors. In one case, recommending the doubling of a donor request which resulted in a $2 million gift to the organization, its largest individual gift ever received.