TippingSprung is profiled in
a new book on branding
- In the News
- The Today Show Interview with TippingSprung on extending brands, including those of nonprofits. For a link to the video, click here. For Brandweek magazine's coverage, click here.
- Trends in Brand Naming The TippingSprung Survey of Top Brand Names, including top names for nonprofits, was featured in Businessweek (click here), and on a Brandweek cover (click here).
- Brand Extensions We Could Do Without Businessweek features TippingSprung coverage of nonprofit and for-profit brand extensions in their "Best Global Brands" issue (click here). For Fast Company coverage, click here. For GQ Online coverage, click here.
- The Wall Street Journal TippingSprung was interviewed in a front-page story, "Advertisers Attempt To Say a Lot Using Very Little Words." View PDF.
- Articles and White Papers
- Brand Engagement: Here to Stay? What does "brand engagement" really mean? Why has it become the latest buzzword? Read the TippingSprung editorial (PDF).
- Nonprofit Licensing: The Vatican Brand In a feature in House magazine, TippingSprung is quoted on new products like Vatican jewelry and credit cards (click here).
- Got a Standard? Thought About Branding It? Read about how leading technical organization IEEE is working with TippingSprung to brand its standards (read PDF).
- Events and Speaking Engagements
- June, 2008: AHP Mid-Atlantic Regional Conference Cameron Dubes will speak on "Lessons Learned — Campaigns Big and Small" (click here).
- The Conference Board Martyn Tipping spoke recently at the "Extending Your Brand to Employees Conference." His keynote discussed how today’s smartest organizations are looking to turn employees from brand agnostics into brand ambassadors.
The Today Show recently featured our firm's survey of brand extensions, including those of prominent nonprofits.