Better Homes and Gardens

Doug Polumbaum, CEO of TippingSprung Licensing, created the licensing concept for and worked with Meredith Corporation in establishing the Better Homes and Gardens lawn and garden products at Wal-Mart nationwide. Launched as a store-within-a-store concept, the brand continues to be featured in over 2,500 Wal-Marts. It is considered one of the "landmark" direct-to retail licensing programs in building brand awareness and generating licensing revenues.