Car and Driver

As agent for Car and Driver magazine, Doug Polumbaum, CEO of TippingSprung Licensing, developed a comprehensive licensing arrangement with Target Stores for a full line of after-market automotive products. Wheel covers, floor mats, car cleaning, emergency road kits, lights, and motor oil were among the products that established Car and Driver as the premium automotive brand for eight years at Target.

As part of the program, Doug also initiated an innovative financial service licensing alliance between Car and Driver and Geico Direct.