Thinking inside the box

Giftscriptions is a new product from Time, Inc. that makes giving and receiving magazine gift subscriptions both easy and fun. TippingSprung developed the entire concept for Giftscriptions, from positioning, through packaging, tagline and point of sale presence. Every touchpoint was designed to communicate the concepts of gift, magazine and choice, which our consumer research showed to be the key drivers of the Gitftscriptions offering. Giftscriptions was launched to great success at Barnes & Noble, amazon.com, Best Buy and WalMart.