TippingSprung is profiled in
a new book on branding
- News Clippings
- The Today Show Interview with TippingSprung on brand extensions. For a link to the video, click here. For Brandweek magazine's coverage, click here.
- Trends in Brand NamingThe TippingSprung Survey of Top Brand Names was featured in Businessweek (click here), and on a Brandweek cover (click here).
- Brand Extensions We Could Do WithoutBusinessweek features TippingSprung in their "Best Global Brands" issue (click here). For Fast Company coverage, click here. For GQ Online coverage, click here.
- The Wall Street JournalTippingSprung was interviewed in a front-page story, "Advertisers Attempt To Say a Lot Using Very Little Words." View PDF.
- White Papers and Articles by TippingSprung
- Luxury Brands Go to the DogsA Top of Mind editorial in Brandweek by TippingSprung on extending brands to the pet market (click here.)
- Brand Engagement: Here to Stay?What does "brand engagement" really mean? Why has it become the latest marketing buzzword? Read the TippingSprung editorial (PDF).
- Got a Standard? Thought About Branding It? Read about how leading technical organization IEEE is working with TippingSprung to brand its standards (read PDF).
- Speaking Engagements
- The Conference BoardMartyn Tipping spoke recently at the "Extending Your Brand to Employees Conference." His keynote discussed how today’s smartest companies are looking to turn employees from brand agnostics into brand ambassadors.
The Brand Elastic
How far can you stretch a brand? Brandweek has just launched The Brand Elastic, a blog authored by TippingSprung, covering everything from Tennis rackets from Armani to credit cards from the Vatican.
Juicy Branding News
To celebrate the recent launch of Juicy Crittoure, a line of canine perfumes and cosmetics sired by Juicy Couture, we wrote an editorial on how conventional manufacturers are getting in on the luxury pet market.