| strategy, consulting | licensing program | licensing program |
| & program development | implementation | management |
| Brand Stretch Analysis | Licensee presentations | contract administration |
| competitive audits | contract negotiation | licensee cross-promotion |
| Channel Evaluation | Retailer Presentations | licensee summits |
| category compatibility | and monitoring | product and |
| financial sizing | Direct-to-Retail | program refreshment |
| Price-Point Analysis | Programs | royalty monitoring |
| trademark evaluation | ingredient licensing | trademark monitoring |
| research | Design services | product and |
| Concept Testing | licensee style guides | brand development |
| focus groups | package design | brand architecture |
| online surveys | program collateral | brand identity |
| Retailer and | Retail environments | and positioning |
| Consumer Surveys | website development | new product concepts |
TippingSprung Licensing is supported by the resources of a full-service branding agency, TippingSprung, LLC. For more information on our sister organization's branding, messaging, and design services, please click the link below.
