Revitalizing a 50-year-old
cultural institution

After 50 years at the heart of the Adirondacks, The Adirondack Museum was concerned about falling visitor numbers and the imminent arrival of a new museum in the region. They came to TippingSprung to help them revitalize their brand and tell a compelling story to visitors, local residents and donors alike. We created a branding tool kit for the museum that included a new positioning and tagline, an updated visual identity, and a vibrant look and feel that has been extended across the museum’s campuses and marketing collateral. In the year that the new brand was implemented, the Adirondack Museum expected to see visitor numbers decline due to the opening of a new competitor, In fact, the number of visitors actually rose by 9%.