Brand-building gets fresh

AgroFresh, a wholly owned subsidiary of Rohm & Haas, is a global leader in maintaining the freshness of fruits, vegetables and flowers with a portfolio of products based on their proprietary 1-MCP technology. The company’s primary target audiences are growers and packers, but when they wanted to communicate the benefits of their flagship product directly to consumers, they turned to TIppingSprung to help them take a complex, scientific process and turn it into a meaningful, compelling brand story. TippingSprung also created the Harvista and Invinsa brand names and identities for new 1-MCP technologies soon to be launched.