Extending an iconic health brand

Leading nonprofits and organizations continue to look for creative ways to broaden awareness of their brands and look for additional sources of funding.

The American Lung Association, an iconic brand with over 100 years’ heritage of serving public health, engaged TippingSprung to design and implement a strategic brand-extension program.

The program, which will be rolled out in the second half of 2008, will build on corporate partnerships that complement and support the goal of the American Lung Association: Improving life, one breath at a time.