Rebranding helps a nonprofit keep pace

After almost 30 years of advocacy work, Lawyers Committee for Human Rights decided that their name was not helping them reach out to a broader, more active group of supporters, including academics, scientists, and journalists. The Human Rights First name and visual identity created by TippingSprung Cause make a bold statement about the organization's core beliefs. As Martyn was rebranding the organization, Cameron, while with CCS, managed the organization's first comprehensive campaign and surpassed a $10 million goal and raised $12.5 million.