Setting the Standard in Branding

IEEE is a world leader in the field of technical standards. In the past, IEEE created standards and watched as other organizations turned them into brands such as Firewire and Wi-Fi. IEEE realized that developing its own brands was a matter of great strategic importance, and could create immediate business benefits for its members, for itself, and ultimately for consumers. TippingSprung has worked with IEEE to brand a family of standards for rechargeable batteries used in devices such as mobile computers, cameras and cellphones. We developed the brand name Livium along with a powerful visual identity and brand architecture that showed how the new name and identity should be used across the family of standards. TippingSprung is the branding agency of record for IEEE.