Best foot forward
for two shoe brands

TippingSprung created the PowerFit and Comforia brand names for two new proprietary comfort systems from Timberland. PowerFit is found only in Timberland’s professional workboots, and the name does a great job of conveying the strength and support that Timberland Pro boots provide on a jobsite The Comforia name was created exclusively for Timberland’s women’s footwear range, and convey a softer, more stylish message. TippingSprung also created the visual identities for PowerFit and Comforia.