Branding a new channel for Wilmington Trust

WTDirect is the new online high interest savings account from Wilmington Trust, the leading retail and commercial bank in Delaware. TippingSprung created the brand identity for WTDirect and also designed the Web site and advertising launch campaign. To communicate WTDirect’s relationship with it’s parent, we created the tagline “Your future backed by our heritage. Wilmington Trust”. Within 14 months of launch, WTDirect exceeded all expectations with almost $400 million in new savings deposits.