Dirk Kammerzell

Creative Director

Dirk has held senior design positions at Interbrand (London, Amsterdam, and Melbourne), Pentagram (London), and Arnell Group. In 2000 Dirk was sent by Interbrand to start up the firm’s creative offering in Australia. His client experience includes UNICEF, Pfizer, Drug Free Cooperative, IBM, Philips, British Airways, FIFA World Cup, M&M Mars, McDonald’s, Pepsi, Reebok, and General Motors. He lectures on corporate identity at the School of Visual Arts in New York.

Name one of the branding achievements of which you’re proudest.

I got goosebumps when the black-and-white characters I designed for M&M’s rebranding campaign turned up on Times Square billboards. It’s always great when something you figured out on your laptop screen makes it onto the big screen – and they don’t get much bigger than Times Square.

What’s the strangest place you had to turn up on a branding assignment?

When I worked on the rebranding of British Airways I was dragged out of bed to watch planes being painted with the new artwork. The only way that BA could do this was in the middle of the night in hangars at Heathrow, while all self-respecting designers are asleep in bed (or working on their next deadline!).

What do you do in your spare time?

Soccer and tennis have always been my favorite sports. Unfortunately the last time I really dedicated quality time to them favorite sports was when I worked on brand identities for the FIFA World Cup and the ATP Tour.

What’s your guilty pleasure?

Boosting Amazon’s stock price by collecting design books from all over the world.

Which book would you bring with you to a desert island?

An empty notebook – because hopefully I’d finally find the time and inspiration to write the children’s book that’s been rambling around my head for a few years…