A former senior client manager at Landor, New York, Rebecca’s client experience includes: American Express, Gillette, Time, Inc., Rohm & Haas, Symbol Technologies, Becton, Dickinson, L.L. Bean, S.T. Dupont, Ambien, Pfizer, Xerox, IBM, Merrill Lynch, J.P. Morgan Chase, Columbia University, NewYork-Presbyterian Hospital, and Pitney Bowes. She has a BS in human development from Cornell; MBA in marketing from Baruch College.
We recently worked with The Adirondack Museum to reposition their 50-year-old brand, and to ultimately help reverse declining visitor numbers. The year we launched the new brand, visits grew by almost 10% (even though there was even greater competition from a new local museum). Though I’ve worked on more high-profile projects, this has remained one of the most rewarding. I'll never forget traveling to the museum and watching visitors taken by the Museum's new brand while their children sat engrossed in the learning tools and booklets we'd designed for them.
I love international travel, and have developed the knack of getting a full night’s sleep in a packed economy-class cabin. I used to feel intimidated by not speaking the native language, but with the travel I've done for work and pleasure over the last few years, I’ve learned enough survival Portuguese, Japanese, and Swahili to keep myself safe and amused while abroad.
My first job out of college was with a medical supply company that was undertaking an extensive rebranding. I saw first-hand how a brand affected not only marketing, but also operations, training, and virtually every aspect of the firm. Having studied psychology, I also found it interesting that the company had its own personality that we could shape through our policies, procedures and communications. This ultimately inspired me to go back for a marketing MBA.
I’ve worked on creating new visual identities for nonprofits. Once, a client had won our services through a silent charity auction. He had started up a new nonprofit, but had little idea what the organization would actually do. Branding something that doesn’t exist is not particularly unusual in itself, but this was an extreme case. We were saved by our visionary design team and creative director and, in the end, the client was happy. But I’d be just as happy to forego the crystal ball on future assignments.