Tipping Sprung is a branding, marketing, and innovation consultancy.
We excel at solving complex marketing problems and building strong brands that drive revenue and create financial value.
Knowledge
Differentiation in a Downturn
How to maintain meaningful differentiation amid today’s economic crisis.
Understanding Brand Value Creation
Why managers often fail to grasp the complexity of brand-value creation.
A New Day for CRM
A new crop of easy-to-use CRM solutions can help boost marketing return-on-investment today.
The Brand Elastic
Tracking The World of Brand Extensions
Popup Extensions: Angels and Demons
June 17, 2009
Two leading brands have chosen the popup-store concept to extend themselves, with decidedly different flavors. Axe is taking over a Hamptons, NY nightclub; its brand will be splashed liberally over the premises, …read more
Aesthetic Extensions
June 01, 2009
Lego keeps coming up with clever extensions. Hard on the heels of the Lego camera (covered in a prior post on this blog) comes the Lego Architecture series, featuring all the Lego …read more
LoJack Now Finds Missing People
May 18, 2009
The company whose name became a byword in locating stolen vehicles is now extending into finding people. This February LoJack launched SafetyNet, a service for “tracking and rescuing people at risk of …read more
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TippingSprung
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Events
TippingSprung Speaks at AMA
Pedro Laboy spoke at the AMA in Pittsburgh on digital and interactive strategy.News
TS on The Today Show
The best and worst brand extensions from TippingSprung's brand-extension survey were showcased.Careers
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